Stop the ‘diner ad,’ please

August 24, 2010

in Communications,Politics

This ad aired again recently; it needs to be stopped.

The greatest problem is the “atmosphere.” There is no chemistry here, not in the setting and, most importantly, not between the two actors. Who are these people?

Their conversation is forced, robotic. At about 20 seconds in, the male character looks as if he doesn’t even know what to say.

Her line that Strickland “lost us 400,000 jobs on his watch” is overboard. I know that this is the message but, really, the way she states it in this ad, does even the most rabid anti-Stricklandite believe he personally “lost us 400,000″ jobs?

And her pronouncement that she “read that his aides lied to investigators” is unconvincing because it means nothing. This is not to defend Strickland’s aides, but one can read all sorts of things that are not necessarily true.

This is a Republican Governors Association ad, not the campaign’s. Still, it’s ineffective and demeans the viewers’ intelligence. Pull it.

Leave a Comment

Previous post:

Next post: